ข่าวประชาสัมพันธ์ Ipsos Business Consulting+the technology

PwC: Thai consumers prioritise health and food technology despite rising living costs

In an era of increasing economic challenges, Thai consumers are making health a top priority and leveraging technology to navigate the complexities of modern living, according to PwC's latest survey. Despite more than half facing escalating living costs, consumers are choosing foods that emphasise safety and embracing innovative solutions to manage their health—key factors shaping their purchasing decisions. Businesses are encouraged to adapt and develop new products in line with these trends to

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